OUR HISTORY
It all began with the determination to be an achiever. To care for and build a family, Paulo Sérgio Zaparolli Dedemo founded the company named in honor of his wife Isabel. Thus, in 1976, Bel Produtos Alimentícios LTDA was born in Marília, in the countryside of São Paulo state, Brazil. The initial production focused on sweets like peanut and sweet popcorn. These delights brought joy to the 80’s generation. With the growth of the business and Paulo Dedemo’s visionary perspective, the production shifted its focus to the chocolate Market, introducing products that continues to bring happiness to people today, such as “Moranguete”, which has been a part of people’s good memories for over 30 years. This bold vision led to new investments, and production became more automated, resulting in the introduction of new products, customers, and partners, contributing to the expansion of the business. Already established as Bel Chocolates – a reference brand in the Candies and Snacks market – in 2009, it acquired Laticínios Hércules, a dairy brand existing since 1953, marking a new chapter in the Dedemo family’s business. With further expansion in 2015, the Corporate name evolved to embrace the new brands, transforming into ZD Alimentos S.A, or simply ZDA for those closer to us!
In the same year of 2015, with an entrepreneurial vision, ZDA acquired the Diatt brand, a pioneer in sugar-free chocolates in Brazil.
The following year, we created Pop Up, offering one of the most consumed snacks by Brazilians in a convenient and delicious form – popcorn in To Go-style packaging.
With strategic perspectives across various sales channels, one of Bel Chocolates brands, Cobertop, stood out and conquered the confectionery market, becoming an independent brand. Offering a robust portfolio focused on the development of culinary entrepreneurship, Cobertop specializes in compound chocolate.
Currently, ZD Alimentos holds the following brands: Bel, Cobertop, Hércules, Diatt, and Pop Up.
We export to over 20 countries, and our products are available nationwide, delivering delights to all those seeking to nurture the pleasure of life.
ZDA currently operates two manufacturing plants: Marília, specializing in Candies & Snacks, and Herculândia, focusing on UHT milk.
We remain a privately held company with over 1,000 employees directly and indirectly involved, committed to producing and developing products with the highest standards of quality.
ZDA is family-owned business, with a formalized governance structure since 2004, with a board of directors led by the highly professionalized second generation. The business is dedicated to preserving the visionary and entrepreneurial essence of Paulo Dedemo. We are grateful and proud to be a 100% Brazilian company.
ZDA'S WAY OF BEING
We are driven by an achiever’s energy. The passion for making things happen runs in our veins, and that’s why, for over 45 years, ZD Alimentos has never stopped growing.
Check out the video about our ZDA’s way of being.
OUR VALUES
MISSION
To offer food with recognized brands, committed to always doing the right and sustainable thing, generating value for all with whom we are relate.
VISION
Feed and nourish the pleasure of life.
VALUES
We respect and value people, partners, the community, customers, and consumers; we act with simplicity, evolve through entrepreneurship and innovation.
QUALITY POLICY
We take pride in creating products that satisfy customers and consumers every day.
Focusing on safety and well-being of our people.
Ensuring food safety.
Innovating
Meeting corporate and legal requirements.
Empowering our people.
Managing processes.
BRANDS
Here at ZDA, we have 5 independent brands, 2 manufacturing units, and a team of employees who make things happen!
Our brand is the pure joy of chocolate. With a diverse mix of chocolate coins, marshmallows, candy bars, and bonbons, Bel is present throughout Brazil and in more than 20 countries.
Pioneer in compound coating in the Brazilian market, Cobertop is passionate about confectionery and simplifies day-to-day life, generating great recipes and good business with its complete line of compound coatings, cocoa powder, sprinkles, fillings, ganaches, rice flakes, and scrape-and-decorate line.
Pioneering in sugar-free chocolates in Brazil, Diatt has been offering zero and diet chocolates since 1994. Aimed at those seeking sugar-free options, these products come with the ANAD (National Diabetic Assistance Association) guarantee seal.
Hércules is one of the most traditional brands in the dairy segment in Brazil. We always ensure excellent raw material sourcing through technological capabilities and the integrity of our producers, prioritizing renewable sources. All of this guarantees consumers the care and strength that only the Hércules milk line can offer every day.
Crunchy. Delicious. Irresistible. Pop Up comes in To Go-style packaging.
MANUFACTURING UNITS
CANDIES AND SNACKS
Responsible for the production of Bel, Diatt, Pop Up, and Cobertop brands, it is located in Marília/SP, known as the National Food Capital.
DAIRY
Daily production of UHT milk takes place here, located in Herculândia/SP.
EXPORT
Our export department operates globally, exporting Candies & Snacks lines of Bel, Diatt, Pop Up, and Cobertop brands worldwide.
Be our international partner.
BECOME A ZDA CUSTOMER
With 5 brands in the food sector, ZDA serves various channels throughout Brazil and over 20 countries. Want to become a ZDA customer?
Register, and our team will get in touch!
CONTACT
Adress:
Av. Antonieta Altenfelder, 705 (MATRIZ)
Jd. Santa Antonieta - CEP: 17512-130 - Marília/SP
(14) 99834-4744
SOCIAL
RESPONSIBILITY
BELAJUDA NGO
Founded in 2003, Belajuda was established with the purpose of contributing through our attitudes and actions to build a better world in our community. We have a team of volunteer employees who develop campaigns and actions for those in need. We are committed to spreading goodness with joy, simplicity, respect, gratitude, and love for others.
OUR HISTORY
It all began with the determination to be an achiever. To care for and build a family, Paulo Sérgio Zaparolli Dedemo founded the company named in honor of his wife Isabel. Thus, in 1976, Bel Produtos Alimentícios LTDA was born in Marília, in the countryside of São Paulo state, Brazil. The initial production focused on sweets like peanut and sweet popcorn. These delights brought joy to the 80’s generation. With the growth of the business and Paulo Dedemo’s visionary perspective, the production shifted its focus to the chocolate Market, introducing products that continues to bring happiness to people today, such as “Moranguete”, which has been a part of people’s good memories for over 30 years. This bold vision led to new investments, and production became more automated, resulting in the introduction of new products, customers, and partners, contributing to the expansion of the business. Already established as Bel Chocolates – a reference brand in the Candies and Snacks market – in 2009, it acquired Laticínios Hércules, a dairy brand existing since 1953, marking a new chapter in the Dedemo family’s business. With further expansion in 2015, the Corporate name evolved to embrace the new brands, transforming into ZD Alimentos S.A, or simply ZDA for those closer to us!
In the same year of 2015, with an entrepreneurial vision, ZDA acquired the Diatt brand, a pioneer in sugar-free chocolates in Brazil.
The following year, we created Pop Up, offering one of the most consumed snacks by Brazilians in a convenient and delicious form – popcorn in To Go-style packaging.
With strategic perspectives across various sales channels, one of Bel Chocolates brands, Cobertop, stood out and conquered the confectionery market, becoming an independent brand. Offering a robust portfolio focused on the development of culinary entrepreneurship, Cobertop specializes in compound chocolate.
Currently, ZD Alimentos holds the following brands: Bel, Cobertop, Hércules, Diatt, and Pop Up.
We export to over 20 countries, and our products are available nationwide, delivering delights to all those seeking to nurture the pleasure of life.
ZDA currently operates two manufacturing plants: Marília, specializing in Candies & Snacks, and Herculândia, focusing on UHT milk.
We remain a privately held company with over 1,000 employees directly and indirectly involved, committed to producing and developing products with the highest standards of quality.
ZDA is family-owned business, with a formalized governance structure since 2004, with a board of directors led by the highly professionalized second generation. The business is dedicated to preserving the visionary and entrepreneurial essence of Paulo Dedemo. We are grateful and proud to be a 100% Brazilian company.
ZDA'S WAY OF BEING
We are driven by an achiever’s energy. The passion for making things happen runs in our veins, and that’s why, for over 45 years, ZD Alimentos has never stopped growing.
Check out the video about our ZDA’s way of being.
OUR VALUES
MISSION
To offer food with recognized brands, committed to always doing the right and sustainable thing, generating value for all with whom we are relate.
VISION
Feed and nourish the pleasure of life.
VALUES
We respect and value people, partners, the community, customers, and consumers; we act with simplicity, evolve through entrepreneurship and innovation.
QUALITY POLICY
We take pride in creating products that satisfy customers and consumers every day.
Focusing on safety and well-being of our people.
Ensuring food safety.
Innovating
Meeting corporate and legal requirements.
Empowering our people.
Managing processes.
BRANDS
Here at ZDA, we have 5 independent brands, 2 manufacturing units, and a team of employees who make things happen!
Our brand is the pure joy of chocolate. With a diverse mix of chocolate coins, marshmallows, candy bars, and bonbons, Bel is present throughout Brazil and in more than 20 countries.
Pioneer in compound coating in the Brazilian market, Cobertop is passionate about confectionery and simplifies day-to-day life, generating great recipes and good business with its complete line of compound coatings, cocoa powder, sprinkles, fillings, ganaches, rice flakes, and scrape-and-decorate line.
Pioneering in sugar-free chocolates in Brazil, Diatt has been offering zero and diet chocolates since 1994. Aimed at those seeking sugar-free options, these products come with the ANAD (National Diabetic Assistance Association) guarantee seal.
Hércules is one of the most traditional brands in the dairy segment in Brazil. We always ensure excellent raw material sourcing through technological capabilities and the integrity of our producers, prioritizing renewable sources. All of this guarantees consumers the care and strength that only the Hércules milk line can offer every day.
Crunchy. Delicious. Irresistible. Pop Up comes in To Go-style packaging.
MANUFACTURING UNITS
CANDIES AND SNACKS
Responsible for the production of Bel, Diatt, Pop Up, and Cobertop brands, it is located in Marília/SP, known as the National Food Capital.
DAIRY
Daily production of UHT milk takes place here, located in Herculândia/SP.
EXPORT
Our export department operates globally, exporting Candies & Snacks lines of Bel, Diatt, Pop Up, and Cobertop brands worldwide.
Be our international partner.
BECOME A ZDA CUSTOMER
With 5 brands in the food sector, ZDA serves various channels throughout Brazil and over 20 countries. Want to become a ZDA customer?
Register, and our team will get in touch!
CONTACT
Adress: Av. Antonieta Altenfelder, 705
Jd. Santa Antonieta - CEP: 17512-130
Marília/SP
(14) 99834-4744
SOCIAL RESPONSIBILITY
BELAJUDA NGO
Founded in 2003, Belajuda was established with the purpose of contributing through our attitudes and actions to build a better world in our community. We have a team of volunteer employees who develop campaigns and actions for those in need. We are committed to spreading goodness with joy, simplicity, respect, gratitude, and love for others.
OUR HISTORY
It all began with the determination to be an achiever. To care for and build a family, Paulo Sérgio Zaparolli Dedemo founded the company named in honor of his wife Isabel. Thus, in 1976, Bel Produtos Alimentícios LTDA was born in Marília, in the countryside of São Paulo state, Brazil. The initial production focused on sweets like peanut and sweet popcorn. These delights brought joy to the 80’s generation. With the growth of the business and Paulo Dedemo’s visionary perspective, the production shifted its focus to the chocolate Market, introducing products that continues to bring happiness to people today, such as “Moranguete”, which has been a part of people’s good memories for over 30 years. This bold vision led to new investments, and production became more automated, resulting in the introduction of new products, customers, and partners, contributing to the expansion of the business. Already established as Bel Chocolates – a reference brand in the Candies and Snacks market – in 2009, it acquired Laticínios Hércules, a dairy brand existing since 1953, marking a new chapter in the Dedemo family’s business. With further expansion in 2015, the Corporate name evolved to embrace the new brands, transforming into ZD Alimentos S.A, or simply ZDA for those closer to us!
In the same year of 2015, with an entrepreneurial vision, ZDA acquired the Diatt brand, a pioneer in sugar-free chocolates in Brazil.
The following year, we created Pop Up, offering one of the most consumed snacks by Brazilians in a convenient and delicious form – popcorn in To Go-style packaging.
With strategic perspectives across various sales channels, one of Bel Chocolates brands, Cobertop, stood out and conquered the confectionery market, becoming an independent brand. Offering a robust portfolio focused on the development of culinary entrepreneurship, Cobertop specializes in compound chocolate.
Currently, ZD Alimentos holds the following brands: Bel, Cobertop, Hércules, Diatt, and Pop Up.
We export to over 20 countries, and our products are available nationwide, delivering delights to all those seeking to nurture the pleasure of life.
ZDA currently operates two manufacturing plants: Marília, specializing in Candies & Snacks, and Herculândia, focusing on UHT milk.
We remain a privately held company with over 1,000 employees directly and indirectly involved, committed to producing and developing products with the highest standards of quality.
ZDA is family-owned business, with a formalized governance structure since 2004, with a board of directors led by the highly professionalized second generation. The business is dedicated to preserving the visionary and entrepreneurial essence of Paulo Dedemo. We are grateful and proud to be a 100% Brazilian company.
ZDA'S WAY OF BEING
We are driven by an achiever’s energy. The passion for making things happen runs in our veins, and that’s why, for over 45 years, ZD Alimentos has never stopped growing.
Check out the video about our ZDA’s way of being.
OUR VALUES
MISSION
To offer food with recognized brands, committed to always doing the right and sustainable thing, generating value for all with whom we are relate.
VISION
Feed and nourish the pleasure of life.
VALUES
We respect and value people, partners, the community, customers, and consumers; we act with simplicity, evolve through entrepreneurship and innovation.
QUALITY POLICY
We take pride in creating products that satisfy customers and consumers every day.
Focusing on safety and well-being of our people.
Ensuring food safety.
Innovating.
Meeting corporate and legal requirements.
Empowering our people.
Managing processes.
BRANDS
Here at ZDA, we have 5 independent brands, 2 manufacturing units, and a team of employees who make things happen!
Our brand is the pure joy of chocolate. With a diverse mix of chocolate coins, marshmallows, candy bars, and bonbons, Bel is present throughout Brazil and in more than 20 countries.
Pioneer in compound coating in the Brazilian market, Cobertop is passionate about confectionery and simplifies day-to-day life, generating great recipes and good business with its complete line of compound coatings, cocoa powder, sprinkles, fillings, ganaches, rice flakes, and scrape-and-decorate line.
Pioneering in sugar-free chocolates in Brazil, Diatt has been offering zero and diet chocolates since 1994. Aimed at those seeking sugar-free options, these products come with the ANAD (National Diabetic Assistance Association) guarantee seal.
Hércules is one of the most traditional brands in the dairy segment in Brazil. We always ensure excellent raw material sourcing through technological capabilities and the integrity of our producers, prioritizing renewable sources. All of this guarantees consumers the care and strength that only the Hércules milk line can offer every day.
Crunchy. Delicious. Irresistible. Pop Up comes in To Go-style packaging.
MANUFACTURING UNITS
CANDIES AND SNACKS
Responsible for the production of Bel, Diatt, Pop Up, and Cobertop brands, it is located in Marília/SP, known as the National Food Capital.
DAIRY
Daily production of UHT milk takes place here, located in Herculândia/SP.
EXPORT
Our export department operates globally, exporting Candies & Snacks lines of Bel, Diatt, Pop Up, and Cobertop brands worldwide.
Be our international partner.
BECOME A ZDA CUSTOMER
With 5 brands in the food sector, ZDA serves various channels throughout Brazil and over 20 countries. Want to become a ZDA customer?
Register, and our team will get in touch!
CONTACT
Adress: Av. Antonieta Altenfelder, 705 (MATRIZ) Jd. Santa Antonieta - CEP: 17512-130 - Marília/SP
(14) 99834-4744
SOCIAL RESPONSIBILITY
BELAJUDA NGO
Founded in 2003, Belajuda was established with the purpose of contributing through our attitudes and actions to build a better world in our community. We have a team of volunteer employees who develop campaigns and actions for those in need. We are committed to spreading goodness with joy, simplicity, respect, gratitude, and love for others.